What should my cover letter look like?

Busy recruiters these days often pay more attention to our cover letters than the resume. If the cover letter grabs their attention, the resume will be next. So it is critical that our cover letter is sharp, succinct and professional. Yes we have to market ourselves - and this is one of our most important marketing tools. 

The following article from Forbes provides us with 6 very good tips. 

http://www.forbes.com/sites/sethporges/2012/08/29/6-secrets-to-writing-a-great-cover-letter/